If Googlebot can’t access your site for a few times in a row… you guessed it - you might get de-ranked. There are examples of desperate site owners trying to crash a competitor’s site by forcefully crawling it and causing heavy server load. If that’s not effective, you may want to report the scraper using Google’s copyright infringement report. If you do find scraped copies of your content, it’s a good idea to first contact the webmaster asking them to remove the piece. How to stay safe: Copyscape is an essential tool if you’re determined to find instances of content duplication. That’s why scrapers often automatically copy new content and repost it straightaway. In most cases, Google is clever enough to identify the original piece… unless they find the “stolen” version first. When Google finds content that is duplicated across multiple sites, it will usually pick only one version to rank. Scraping your content and copying it across other sites is another way a competitor can ruin your rankings. Finally, go to Preferences > Disavow/Blacklist backlinks, review your disavow file, and export it once you’re happy with it. Do the same for all unnatural links you spotted.
To do that, right-click the backlink/linking domain and select Disavow (make sure to select Entire domain under Disavow mode). Lastly, once you’ve identified the spammy links, you can create a disavow file right in SEO SpyGlass. It’s a pretty accurate metric to tell if the links are coming from link farms, as, among other things, it looks at the number of linking domains that come from the same IP address or C block. In a few minutes, the column should be populated with values on a scale from 0 to 100. Switch to the Link penalty risk tab, select those suspicious backlinks you just discovered, and click Update Link Penalty Risk. If you’ve no idea where the links are coming from, it’s useful to look at their Penalty Risk. Look for the links that were found around the same time when the spike on the graph appeared. To actually see the links that made up the spike, go to the Linking Domains (or Backlinks) dashboard in SEO SpyGlass and sort the links by Last Found Date by clicking on the header of the column twice. An unusual spike in either of those graphs is reason enough to look into the links you suddenly acquired. SEO SpyGlass, for example, gives you progress graphs for both the number of links in your profile, and the number of referring domains. To do that, you need to regularly monitor link profile growth. How to stay safe: Preventing a negative SEO attack isn’t something in your power, but spotting the attempt early enough to reverse the damage is possible. This story has a happy ending though: the webmaster disavowed the spammy domains, and eventually, WP Bacon recovered most of its rankings. Over a short period of time, the site acquired thousands of links with the anchor text “porn movie.” Throughout 10 days, WP Bacon fell 50+ spots in Google for the majority of keywords it ranked for. These exact-match anchors may be completely unrelated to the site under attack or they might include a niche keyword to make the site’s link profile look like the owner is manipulating it.Ī while ago, this happened to WP Bacon, a WordPress podcast site. Typically, most of these links use the same anchor text.
That’s why negative SEO attacks usually involve building links from a group of interconnected sites, or link farms. One or two spammy links likely won’t hurt a site’s rankings. Here are the most common shapes negative off-page SEO can take. This kind of negative SEO targets the site without internally interfering with it. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. Negative SEO isn’t the most likely explanation for a sudden ranking drop. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content) but in some cases, they may also involve hacking the site and modifying its content. Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.
The threat of negative SEO is remote but daunting.
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